- The space flight launches biggest ever ICC Men’s Cricket World Cup Trophy Tour
- Trophy Tour aims to connect the iconic silverware with over one million fans as it tours 18 countries worldwide
The ICC Men’s Cricket World Cup 2023 Trophy Tour got underway in spectacular fashion, taking off from 120,000 feet above the planet and landing in India’s Narendra Modi arena in Ahmedabad, the biggest cricket arena in the world.
The Trophy will tour a number of developing nations, including Bahrain, Kuwait, Malaysia, Papua New Guinea, Nigeria, Uganda, France, Italy, and the United States, in addition to more than 20 cities in India and other participating nations. This will give both new and devoted cricket fans the chance to see the ultimate trophy in action.
“The ICC Men’s Cricket World Cup Trophy Tour is an important milestone in the run-up to what will be the biggest ICC Men’s Cricket World Cup ever,” ICC Chief Executive Geoff Allardice said. The legendary silverware will meet world leaders on this tour, as well as go to some of the most famous sites in the world and promote cricket development programs.
Through a varied program of activations, the Trophy Tour aims to give one million fans the chance to connect with the prized silverware ahead of the highly anticipated global event and will visit locations in 18 countries across five continents.
Embarking on its first full-scale global tour since 2019, the Trophy Tour will recreate the sense of occasion and carnival-like atmosphere synonymous with Cricket World Cups through a series of large-scale activations at some of the world’s most iconic destinations.